Why Get Involved?
Why World Meat Free Day? It’s a good question. Why do we want 10 million people to change their diet for just a day? It’s simple really. You see, experts say that by 2050 the world’s population is set to increase to over 9 billion people*. That’s 30% higher than today. If we don’t make any changes to our diet by then, the increase in meat production is predicted to reach 200 million tonnes**.
See more at World Meat Free Day Monday “One small step for our planet”
This is a demand that simply cannot be met. So if our target of 10 million people swap the meat in just one of their meals for a plant based protein on World Meat Free Day, the impact would be extraordinary. See more at World Meat Free Day
Paul McCarney. A Meat Free Monday Message